College Sports In Crisis: How To Save The NCAA For Dummies

Sports fans know the term, 'One & Done,' describing the exceptional athlete who plays one year in college, then takes his talents to the pro level. This is most prevalent in the basketball world, where individual stardom is prized over the team brand.

Less frequently, we have the 'None & Done' Situation, like LeBron James, when a player has the gravitas to transcend college altogether for the fame & fortune of NBA legend.

Although these scenarios seem like a positive opportunity for the best athletes, it truly benefits the pro organizations most frequently, & leaves the other 'players' in this game to pick through the rubble for scraps.

Most notably, the NCAA(National Collegiate Athletic Association), who governs college athletics, & the college programs along with their fan bases, are harmed on a very large & measurable scale.

Amateurism Is Dead: Please Bury That Stinky Old Corpse

Up to this point, the NCAA has maintained the illusion of college sports as an amateur enterprise for much longer than it should have, & now we are enduring the mediocrity of our college games while so much money is siphoned off into the coffers of more clever sportspreneurs.
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In today's world of free enterprise on steroids, there is no way for the governing bodies of college programs to maintain amateurism while trying to keep revenue/fan interest trending upward. So, what we get is a watered down product they are attempting to sell as dynamic entertainment.

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These administrators are either stupid, or they think we are.

There is no doubt that College Basketball's March Madness tournament hauls in the lion's share of cash for the NCAA in that sport, but how much better could it be in every aspect if they knew how to leverage their position as the premier nursery for the planet's best future pro stars?

STUDENT Athletes?

I realize they are sticking to their premise that college is primarily for academics, but which chumps are these hucksters kidding? Do they realize the monumental tragedy of allowing LeBron James to escape the weak force gravity of college basketball without a single ounce of fighting spirit?

The bottom line is, anyone with incredible athletic ability would choose an immediate multi-million dollar payout if it were offered to them at the outset, & college is quickly becoming less relevant to sports in general for the best athletes worldwide.

Just recently, McDonald's All American Darius Bazley de-committed from Syracuse Basketball in pursuit of the G League, an NBA feeder system, because even a semi-pro venue is perceived as superior to the college game today.

Ready for the next chapter....... #GodsPlan #LEAGUEME pic.twitter.com/QRT1ZSUr5l

— D Baze⚡️ (@BazleyDarius) March 29, 2018 

The GOOD NEWS is, there is a solution to this problem.

The BAD NEWS: Can we convince the NCAA to completely transform their old paradigm?

This might be more of a challenge than converting a Muslim to Christendom.

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The old school of thought is to ask the NBA to set an age restriction for entrance into their league. Now, why would they consider such a conciliatory action, when it runs counter to their business model of free market competition? The NBA, & any other pro organization owes the NCAA NOTHING but to poach their ranks through unprotected borders.

If you want more fans to watch your sporting events & purchase merchandise, you must do everything necessary to retain the players who will draw the most attention to your brand.

You cannot beat them, so you should make the strategic decision to JOIN THEM.

Here is a preliminary wish list of policies that will save college sports:

• Eliminate the outdated concept of amateurism in college sports to expand opportunities
• Allow players to sign with an agent before or during college, while maintaining their eligibility.
• Allow players to be drafted by a pro franchise, & maintain eligibility with certain agreed upon conditions.
• Allow athletes to sign product endorsement deals, similar to the Olympic model
• Any player who makes money through pro contracts  or endorsement deals will be ineligible for that amount they have earned toward a scholarship. In other words, if they earn $50k, & their scholarship is worth $60k, they will only get $10k for their scholarship. This will free up money for the University to offer academic scholarships for other deserving students.
• Make a deal with the pro leagues for their sponsorship of games & other specific aspects of college athletics.  
• The quid pro quo here is simple:

A vast majority of these athletes are not ready to jump right in & play for their pro teams, but franchises recognize the potential in these players, & wish to employ the buy low sell high strategy. 

The NCAA provides a young player with such a great learning environment & a much better venue for visibility than semi-pro opportunities, such as television exposure. Add to this the fact that these aspiring superstars can hone their skills & confidence against a few more comparable challengers for a few years until they get their ass handed to them in the big leagues.

Stop The Madness! 

Will the NCAA continue to ignore this massive mascot of failure in the room, or shall they surrender to the future of prosperity in this sporty new free market age?

Nobody knows this answer for sure, but we do know, if the bleeding of top athletes from college athletics doesn't stop, the gravy train WILL stop for the NCAA...

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